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Knocking Age Discrimination Out Cold

Over 50? Employers ARE discriminating against people like you because of your age. It's a fact. They think you're too expensive, over the hill, out of touch, etc. Employers also discriminate against African Americans, Asians, Latinos, white males, women, and people who are overweight.

So what can you do?


We want to tell you about a powerful tool we've developed that has helped clients knock age discrimination out cold--and to overcome other job search obstacles as well.  We call it a "special report." When sent instead of (or in addition to) a resume, it's helped our clients to distinguish themselves.


let's face it. Resumes are boring.
Much of it is hype and propaganda. Most everyone is a "bottom-line professional" and a "results-oriented team player." Resumes send the boss running to the coffee pot to stay awake as he/she gamely tries to get through them.

When Mark, a sales and marketing manager, found himself out of work, he ran smack dab into age discrimination. He said, "No one wants to talk to me." He was "too old." We helped him write a special report, "Nine Common Sense Tactics That Send Sales Through the Roof." It was full of the common sense wisdom this "old man" had accumulated over the years. Shortly after we finished the report, Mark said with a big smile, "Now, lots of people want to talk to me!"

OK, so what is a Special Report, anyway?

A Special Report is a few pages describing some simple, but essential how-to information.  Whatever your profession, you have some wisdom about how to make things run smoother, better, easier, more profitably, etc.  It doesn't have to be rocket science.

Consider Steven Covey's best-selling book, "The Seven Habits of Highly Effective People." There's no rocket science in that book.  Covey recommends things like:  "Be Proactive" and "Begin with the End in Mind." These simple ideas worked for our grandparents—and they made Covey rich. Just like Covey's book, a special report reminds the reader of simple, but important ways to improve things and create substantial value. (article continued below)

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Tired of being like every other job seeker? let's discuss a special report.



Also, be sure to attend our upcoming webinar on age discrimination and/or the live presentation at the Evanston (IL) Public Library:

 


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Here's why a special report outperforms a resume--many times over:

1) It Emphasizes Contribution
Unlike a resume (which screams, "I want a job!"), it emphasizes your ability to contribute to, not take from, the contact. Instead of being distracted by your job-hunting needs, contacts will focus on their own businesses and the ideas you present to help them make or save money.

2)  It positions you as an Expert
Achievements in a resume can give credibility, but most people discount  resumes. Job hunters often inflate responsibilities, hide failures,  exaggerate results, make up degrees, and otherwise distort their record.  A resume positions you as a job hunter, and the resume reader uses a magnifying glass to uncover flaws, gaps, and cover-ups.

A well-thought-out Special Report immediately positions you as accomplished in a different way.  you're speaking industry language and communicating information that produces results.  The fact that you can compose such a piece gives you more credibility than a resume. After all, any resume service can write a resume for you.

3)  Compelling Format and content
The Special Report is different and more interesting, but isn't an unprofessional novelty like Day-Glo orange resume paper.  The format is compelling, and people remember receiving it--even if they Don't read it! The info in the report can also be distributed electronically in blogs, LinkedIn posts, and so on.

4)  Substantive Value
Special Reports give money-making or time-saving information.  Again, they Don't have to be brand new ideas, just common sense that works.

Usually (but not always) Special Reports are used by people with several years' experience in their field.  If you've run an IT department, a warehouse, or a restaurant for many years, you know tips and techniques that make the difference between success and failure. In some cases, though, even career changers have effectively used a variation of the special report a research report.

Cookie Gets A Job Despite Not Having the "Right" Experience
Cookie wanted to be Director of a school resource center, but had only teaching experience. Sending a resume would've been suicide. Her resume would've gone straight to the garbage. So instead, she sent a special report: "Three Simple Low Tech Things You Can Do Tomorrow That Can Double the Effectiveness of Your School Resource Center." She got her hired within three weeks of using it.

Tom's New Business Gets Instant Credibility
Steve's favorite special report helped a man launch a business coaching boat owners.Though this man knew his stuff--and then some--he had never been a coach and wasn't well known. His Special Report was called, "Just a Few Big Mistakes Boat Owners Make: These mistakes can embarrass the heck out of you, cost you a pile of cash, and maybe even kill you." After it was published in a boating magazine, he gained instant credibility.

A resume focuses on the past, while a Special Report can focus on the future, on specific benefits the reader can reap now and next year! If you're tired of being like everyone else and want to set yourself apart from the crowd, let's talk today.

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